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Membership Marketing

Through Precision Marketing and CRM solutions

IMPROVED ROI THROUGH TARGETED MARKETING

U-Marketing offers a comprehensive suite of Membership Marketing solutions that allows you to personalize and customize shopper-centric programs with many advanced targeting capabilities. Wherever your shoppers are, U-Marketing can reach them effectively through various touch-points at home, on-the-go, in-store and other one-to-one engagements, whether online or offline.

SHOPPERS

We help inform and activate shoppers in the stores & online by providing superior service levels and clear communications.

OFFLINE

Price & Promotion on digital signage, e-paper and full-color printed tags printed at store level
Premium Redemption
Smart Sampling
Try & Buy Services

ONLINE

Premium Redemption
Smart Sampling

SERVICES

All of our services are turn-key from the design, implementation and evaluation.

We plan program mechanics based on data

Historic promotions & category average transaction
Shopper count & basket size

We implement the campaigns flawlessly nationwide

Well trained Customer Service staff & field supervisors
Re-packing, nationwide logistics, promotional signage at store level
Available offline & online

We evaluate all campaigns using EPOS and Shopper Data

Gain insight for future campaigns
Understand impact on number of shoppes & sales

Premium/Reward Redemption Campaigns

Conditional redemption of premium based on purchase , either instant or over time as a loyalty campaign

Smart sampling

Targeted dissemination of samples based on shopper profile based on historical shopper behavior at the store.

Direct Mail

Targeted dissemination of samples based on shopper profile based on historical shopper behavior. Sampling with or without coupon is sent to the shopper's residence

Selective Sampling (new)

Sampling based on basket specific triggers, creating a large and immediate base for sampling.

Digital Sampling

QR displayed at specific store panel, days & time as long as stock lasts. Shoppers scans QR to earn the right to redeem premiums.

Smart Shelf

Load product pricing, promotion, packshots and attributes such as Vegan, Halal, Country of Origin to print full-color tags at store level and display attractive and standardized promotional tags on digital screens throughout the store